Latest News

Zinpro offers ProFusion Paste to support beef cattle health and performance

Zinpro offers ProFusion Paste to support beef cattle health and performance

Supplement now comes in a paste format to deliver a multiday supply of essential trace minerals and nutrients to cattle during high-stress periods.

Where’s the beef?

Where’s the beef?

Expect beef production to decline in the months ahead. Packers face more slaughter capacity than available supplies.

Chapters in life and markets: When conventional wisdom fails

Chapters in life and markets: When conventional wisdom fails

Market signals defy convention: Age-based cattle pricing creates inverted bell curve

Magruder Ranch shares first-hand experience with virtual fencing

Magruder Ranch shares first-hand experience with virtual fencing

LIVE STREAM THURSDAY, JULY 24 AT 1 PM CT - Kyle Farmer and Grace Magruder Farmer join us to talk about the adoption of virtual fencing on Magruder Ranch.

Farm Progress America, July 21, 2025

Farm Progress America, July 21, 2025

Mike Pearson takes a look at the nomination of Dr. Julie Callahan as chief trade negotiator for agriculture.

Task Force releases new industry long range plan for 2026-2030

Task Force releases new industry long range plan for 2026-2030

New five-year strategy unveiled to strengthen sustainability, drive innovation, and build consumer confidence in American beef.

Make sure foot rot doesn’t affect your bottom line

Make sure foot rot doesn’t affect your bottom line

Causes, prevention tips, and treatment strategies to reduce lameness and keep herds productive.

Don’t let an ROI ~creep~ on by

Don’t let an ROI ~creep~ on by

Use these five key factors to decide if creep feeding pencils out on your operation this summer.

Prussic acid management

Prussic acid management

Best practices to safely graze and harvest sorghum species and prevent deadly cyanide poisoning in livestock.

Farmers First Act aims to expand mental health resources in rural America

Farmers First Act aims to expand mental health resources in rural America

Network connects individuals who are engaged in farming, ranching and other agriculture-related occupations to stress assistance programs.