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Chelsea Good launches Good & Associates, an agricultural strategy and advocacy firm

Chelsea Good launches Good & Associates, an agricultural strategy and advocacy firm

New firm focuses on ag-specific issues management, policy, communications, and industry outreach.

CattleCon 2026 keynote speakers announced

CattleCon 2026 keynote speakers announced

Two-time NASCAR champ Dale Earnhardt Jr. and bestselling author Jon Acuff headline an energizing event focused on innovation, leadership, and the future of the cattle industry.

Prepare cattle for second heat wave

Prepare cattle for second heat wave

Cumulative stress, high humidity, and nighttime heat make cattle more vulnerable during prolonged hot spells, especially those on toxic tall fescue.

“Amazing to watch the market respond to demand”

“Amazing to watch the market respond to demand”

Unprecedented profit margins and producer confidence mark a historic high point, but experts urge caution, smart planning, and risk management as the cycle evolves.

U.S. meat featured in Mexico event that broke three Guinness World Records

U.S. meat featured in Mexico event that broke three Guinness World Records

For the world’s largest discada, U.S. pork ham and beef round filled the largest pan in the world, creating the world’s largest-ever stir fry.

Growing the pie

Growing the pie

New research challenges long-held beliefs about retail beef pricing, producer share, and what truly drives prosperity in the cattle industry.

No THC detected in milk or meat of cows fed hemp byproduct

No THC detected in milk or meat of cows fed hemp byproduct

Study results are a step forward in providing the data needed for FDA approval of spent hemp biomass as a livestock feed supplement.

Bipartisan bill seeks regulatory relief for livestock haulers

Bipartisan bill seeks regulatory relief for livestock haulers

HELP Act builds on a successful COVID-era FMCSA Emergency Declaration that allowed drivers flexibility while still operating safely.

Blame it on boxes

Blame it on boxes

The concept of boxed beef revolutionized the beef industry—and our cattle management changed with it.

From western Kansas, a lasting feedlot legacy

From western Kansas, a lasting feedlot legacy

Former K-State beef cattle scientist John Brethour was inducted posthumously into the Legends of Feedlot Nutrition, signifying his work during a 50-year career that has stood the test of time.