Farm Progress America, March 6, 2024

Mike Pearson tells listeners how greenwashing may have finally caught up with JBS.

Greenwashing is the act of making claims a company is doing more for the environmental than it truly is doing.

In 2021, many companies created goals and statements to highlight what they were trying to do for the environment.

JBS made the goal of eliminating or offsetting greenhouse gas emissions by 2023. The company made it a goal to be Net Zero. However, regulators, say it's a goal that is not achievable.

The idea behind the environmental goals is to use in marketing information and impress politicians and then charge 30 percent more for products which allege net zero.

However, the New York Attorney General Letitia James has filed a lawsuit in late February alleging fraud.

She says even if there was clear plan to accomplish the goals of net zero, no agriculture operation or business could achieve it.

The U.S. Securities and Exchange Commission says JBS has a history of exaggerating what they are doing to protect the environment.

Farm Progress America is a daily look at key issues in agriculture. It is produced and presented by Mike Pearson, farm broadcaster and host of This Week in Agribusiness .