Beyond Meat debuts Beyond IV at grocery stores

Source: Farm Progress. The original article is posted here.

Beyond Meat debuts Beyond IV at grocery stores
Beyond Meat, Inc., a leader in plant-based meat, today announced the launch of the fourth generation Beyond Burger and Beyond Beef, the most significant renovation in the company’s history, at grocery stores nationwide.

The new Beyond Burger and Beyond Beef, the company’s tastiest and most nutritious yet, are an excellent source of protein – 21g per serving – and have just 2g of saturated fat derived from avocado oil, with no cholesterol or added antibiotics or hormones. The products’ meatier flavor and taste were preferred over the previous version in consumer testing, and feedback on the new burger overall has been overwhelmingly positive, the company said.

Some of the key changes in the new Beyond Burger & Beyond Beef:

Made with avocado oil – beloved by the nutrition community for its high levels of heart-healthy monounsaturated fats, the shift to avocado oil helped reduce the saturated fat in the products by 60% to just 2g per serving (75% less than 80/20 beef)

Avocado oil’s smoother, more neutral flavor also allowed Beyond Meat to unlock an even meatier, beefy flavor, and because avocado oil has a higher smoke point, the new beef is designed to sizzle and BBQ even better than before

Increased protein to 21g per serving

Added nutrient-dense plant-based ingredients including red lentil and faba bean protein

Simplified the ingredient list, including removing coconut and canola oils

20% less sodium vs. the previous version

The debut of Beyond IV follows the expansion of Beyond Meat’s portfolio of nutritious and delicious products including Beyond Crumbles and Beyond Steak which are both certified by the American Heart Association’s Heart-Check program and the American Diabetes Association’s Better Choices for Life program. As part of its commitment to improving human health, Beyond Meat has a first-of-its-kind multi-year agreement with the American Cancer Society to advance research on plant-based meat and cancer prevention.

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