Aegerter named director of seedstock marketing

Kane Aegerter, Kansas City, Mo., joined the American Hereford Association (AHA) and Hereford Publications Inc. (HPI) staff as the director of seedstock marketing on Dec. 11. He assumes the role of Joe Rickabaugh, long-time AHA director of seedstock marketing, who is retiring Feb. 1.

A Nebraska native, Aegerter studied animal science with a business option at Oklahoma State University, where he was a member of the livestock judging team, and graduated in 2021. He also holds a minor in agricultural economics and real estate appraisal.

Aegerter served as a beef sales specialist at Boviteq for more than three years and completed two summer internships with the company. He was named the hiring manager for the summer internship program during his tenure and joined the organization’s international committee in 2023, helping oversee the development of opportunities abroad. At Boviteq, he was heavily involved in client recruitment and retention, creating strategies and budgets and traveling to stock shows and trade shows.

He is no stranger to the livestock industry — Aegerter has helped manage Aegerter Cattle Co., a seedstock Shorthorn operation, and Aegerter Marketing Services, a family-owned sale management business, since 2014. He also grew up exhibiting cattle and served on the American Junior Shorthorn Association board of directors.

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"I am thrilled to join the rich legacy of the AHA, representing a breed with such a historic impact on the cattle industry," Aegerter says. "The dedication, expertise and passion of the ranchers and breeders who have built and sustained this historic breed are truly inspiring. I am equally grateful to work alongside such a talented and committed staff, and I look forward to collaborating with this exceptional community to support their efforts and advance the continued success of the Hereford breed."

In his role as the director of seedstock marketing, Aegerter will serve as the manager of HPI and be responsible for providing strategic, financial and operational insight while working closely with AHA staff to develop consistent branding across all AHA entities. He will build customer relationships and work with AHA staff to coordinate and manage the National Hereford Sale and other events.
"We are excited to welcome Kane to the team," says Jack Ward, AHA executive vice president. "Having spent his entire life in the cattle industry, he brings a wealth of knowledge and experience to the position. His understanding of the industry, paired with his background and experience in promotion and marketing, will be an invaluable asset to HPI and the AHA."

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Aegerter can be contacted at [email protected] or 402-641-8699.